We formed a partnership with Jane Goodall, and informed shoppers about HP and Jane’s promise to plant a trillion trees by 2050 –  providing water, cleaner air and jobs.

Our videos with Jane were featured on the “wall of eyes” big screen TV takeovers at Walmart, Costco and Best Buy – generating 2.3B impressions and 12% printer sales life.

The campaign won the Path to Purchase Omnichannel award.